Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
You can stream your PlayStation 4 gameplay to Twitch — at the touch of a button.
Sony announced today at its Gamescom press event in Cologne, Germany, that when gamers hit the “Share” button on their Dualshock 4 PlayStation 4 controller, they can choose to broadcast gameplay to the popular livestreaming website.
“PlayStation has a long history of delivering some of the best gaming experiences in the industry and we’re excited to have Twitch available on a console as heavily anticipated as PS4,” Twitch chief executive Emmett Shear said in a statement. “Through this partnership we are paving the way for every PS4 gamer to become both a broadcaster and an avid spectator of amazing content.”
This new feature will launch alongside the console on Nov. 15.
“Social capabilities are an integral part of PS4, so Twitch will play an important role in delivering a compelling connected experience to PlayStation fans,” said Shuhei Yoshida, the president of Sony Computer Entertainment Worldwide Studios. “Twitch’s gamer-focused community combined with our strong portfolio of innovative PS4 titles, will help define next generation gameplay and community engagement.”
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.