GamesBeat

Valve turns to Payelp Global to handle transactions in Eastern Europe

Valve's Steam digital-distribution service.

Above: Valve's Steam digital-distribution service.

Image Credit: Valve

Valve has chosen Payelp Global to handle cash kiosk payments for its Steam digital game distribution network in Eastern Europe, Russia, and the Commonwealth of Independent States.

Payelp

Above: Payelp

Image Credit: Payelp

Payelp is an electronic commerce and business development platform that lets merchants accept credit cards, cash, direct debit, kiosk, and mobile payments worldwide. It will use those methods to enable gamers to make purchases on Steam, particularly in countries where traditional credit card payments aren’t common.

Valve currently uses Woodland Hills, Calif.-based Payelp to reach players in the East. Steam users will now be able to add value to their Steam Wallets at more than 1.7 million kiosks across Russia, Romania, Bulgaria, Hungary, Lithuania, Latvia, Estonia, the Czech Republic, Kazakhstan, Uzbekistan, and other countries. Payelp offers more than 300 payment providers around the world.  Payelp is a subsidiary of DengiOnline, a payment platform that focuses on Russia and the CIS.

Valve has created games like Counter-Strike: Source, Portal and Portal 2, Half-Life and Half-Life 2, Left 4 Dead and Left 4 Dead 2 and others. With Steam, it sells digital games to more than 55 million players around the world.

Mark Richardson of Valve (Steam), said in a statement, “We are excited about the expansion of our kiosk payment system in Russia, CIS as well as Eastern Europe, with Payelp.”

Albert Donahue, CEO of Payelp Global, said “Steam is revolutionary in the way they bring gamers together and the way they distribute their games. We are very pleased that Valve chose Payelp to help gamers in these regions to more easily add value to their Steam account. We look forward to even more possibilities and growth in the future.”


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.