GamesBeat

Among mobile gamers, males are the whales, and women don't pay to play

Moga mobile game controller

Above: Moga mobile game controller

Image Credit: Moga
Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Men are more likely than females to be the spenders in mobile games, according to a survey by EEDAR, a game research firm.

Men account for 66 percent of the whales, or big spenders who are in the top 5 percent of payers, in mobile games, according to the survey of 3,000 players on smartphones and tablets.

Women are 65 percent of those who don’t pay to play in mobile games, while men are just 35 percent. Whales play mobile games for an average of 11.8 hours a week, while the average “nonpayer” plays for 4.1 hours a week and the average payer plays for 4.9 hours a week. Whales spend about 24 percent of their waking time playing video games of any kind. Nonpayers are likely to play only on mobile devices and not on other game platforms.

EEDAR mobile gaming infographic

Above: EEDAR mobile gaming infographic

Image Credit: EEDAR

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.