I was going through the Activision Blizzard 2012 Annual Reports and some sections really caught my eye, including some things I never knew about Call of Duty.
Firstly, under the ‘lessons learned’ header, Activision talks about the mistakes it made with the paid ELITE service.
Activision Blizzard have had huge success with their World of Warcraft franchise but which doodle-drawing monkey decided this would work for Call of Duty?! We already pay to play CoD via Xbox Gold. Not many people, especially casual players, were ever going to fork out $50 to save $10 if they decide to buy all the map packs without a subscription. With the emergence of free-to-play, this change had to be done. They’ll do fine by leveraging the extra sales of map packs to cover the costs of running ELITE. Will it ever make any money, especially on it’s own? Probably not.
Secondly are some numbers about the franchise and Black Ops 2.
Wait, what? 12.5% of the total sales revenue from the whole Call of Duty franchise came from the first 15 days of BO2 being on sale! Also according to an old press release by Activision, Modern Warfare 3 broke the $1 billion sales in just 17 days. I won’t go into too much detail in this post as I’ll be releasing a post later this week about the numbers in more detail so follow closely folks.
Thirdly, here’s the Call of Duty game you’ve probably never heard of: Call of Duty Online.
This game is only available in China, it’s only online and it’s free to play. There’s no doubt that this will turn into an eSport in the next 3-4 years if the game picks up traction. If that’s the case, it’s bound to compete with Europe and America. How many people have access to the internet in China? I’m not sure but it must be quite a handful.
Hopefully this time around, addicted parents won’t forget to feed their starved babies (old WoW references anyone?).