Business Wire today announced it has entered into an exclusive agreement with VentureBeat — the web’s leading news service focusing on the intersection of technology, people and money — to provide innovative companies worldwide with direct access to the digital decision-makers, tech industry influencers and venture capital/private equity investors who collectively are transforming the global economy.
Business Wire members seeking high-profile visibility for their new product or service, or to generate possible investment interest, will have a unique opportunity to reach these key audiences via Business Wire’s exclusive collaboration with VentureBeat. Business Wire releases will be promoted to VentureBeat’s millions of readers, featured on its main editorial presentation channel, and archived permanently on the VentureBeat site for future reference.
Since 2006, VentureBeat has emerged as the go-to resource in the VC and tech communities for its enterprising coverage of the dynamic people and disruptive technologies that are radically reshaping our lives. Its aggressive, well-reported coverage of technology startups has earned VentureBeat a reputation of editorial excellence among its large and dedicated following of 5.5 million unique monthly users, along with nearly a half-million friends and followers via Facebook and Twitter. More important than sheer numbers, however, is its desirable demographic audience, consisting of senior-level business executives, technology strategists, venture capitalists, investors, and consumer enthusiasts who turn to VentureBeat as their daily, first-read for technology news and analysis.
“In many ways, this relationship returns Business Wire to its roots,” noted Cathy Baron Tamraz, Business Wire’s chief executive officer. “As an aggressive San Francisco start-up itself in 1961, Business Wire has historically enjoyed a special relationship with technology start-ups and entrepreneurs. We worked closely with many of Silicon Valley’s pioneering start-ups; our growth mirrored theirs as we evolved into global enterprises.
“Through its agreement with VentureBeat, Business Wire looks forward to linking the imaginative ideas of today’s generation of innovators to the key audiences they are hoping to reach — just as it has done for thousands of companies trying to get noticed by industry influencers and investors since 1961,” Tamraz added.
“Business Wire is an excellent platform for us,” said Matt Marshall, Founder and Editor-in-Chief, VentureBeat. “As a trusted news distributor, Business Wire gives us access to a robust new audience who will be informed and inspired by our content.”
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.
Founded in 2006, VentureBeat has emerged as one of the “best blogs on the web” according to The New York Times, offering 5.5 million readers per month (Source: comScore) unparalleled insight into the most relevant emerging technologies, trends, companies, and the business opportunities that they create. Led by Matt Marshall and a team of experienced journalists, the company has grown into the leading source for breaking news and in-depth reporting on a range of technology trends-from social to mobile, small business to enterprise, clean technology, cloud services, games, and more. VentureBeat’s content is sought-after by leading media channels, with syndication deals currently in place with Reuters, The Washington Post, The Motley Fool, Business Insider, and The Christian Science Monitor. The company also brings the community together several times per year with its own executive-level conferences, such as MobileBeat, CloudBeat, GamesBeat, and the VentureBeat Mobile Summit. For more information, visit: www.venturebeat.com.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.