How much more is five than four? According to Grand Theft Auto, a lot.
Despite only being on the market for three weeks, lifetime sales of Grand Theft Auto V in the U.K. have already passed 2008’s Grand Theft Auto IV. The open-world action game is now the 12th best-selling title in the U.K. market of all time and fifth best in terms of overall revenue, according to Games Industry International. The four games beating GTA V in revenue are all from the popular first-person shooter series Call of Duty.
Grand Theft Auto V is also breaking plenty of records outside of the U.K. It managed to make $1 billion during its first three days in retail, making it the fastest-selling entertainment property in history.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.