Most of the games now days are created by experienced team of developers, designers, project managers etc… But, what happens when you give chance to a kid with just a vivid imagination and passion for drawing crazy creatures? Zombies: Run or Kill is a result of one of those situations. Peaksel LLC has just decided to start making games, with biggest focus on girly games, when a friend of theirs brought in her cute, game obsessed boy. As soon as he saw the owner he starred trowing his ideas about what would be the best game ever to play and what no one has yet made.
After bit of thinking, owner of Peaksel LLC, Marko Petković has decided to give it a chance. The game was made pretty simple, and there was actually no hope that it will be a hit, just one break from girly games. “Pretty simple animations, zombies drown based on kid’s instructions. It was not clear to a lot of people why do zombies have some metal machetes instead of arms, why are some of them completely made out of steel and why don’t they look like zombies? It was hard to explain…” said Djordje Jancic, lead developer of this game. None of the grownups were amazed by the game. But, suddenly when the game was released on the market, in a few days it received great reviews. As the days went by, there was more and more downloads of this game. And now, Zombies: Run or Kill has more than 1,500,000 downloads in just a few months. Game was first released for Android devices, but after bunch of requests, guys decided to make it for iOS also.
And guess who is majority of players of this game. 10 year old boys, of course. Targeted group found those creatures to be “cooler then all other zombies in the world”, simple animations where perfect for their needs and entire game play turned out to be what they like most in all shooter games.
What is actually the moral of this story? If you want to make game for specific group of people, invite best representative of that group! That does not have to be some kid with with fantasy developed at level hyper 1000, that can be little girl whose dog you want draw and dress up, neighbor with great sense of music or who ever, it all depends on your app.
I wish you all more than million downloads!