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GamesBeat session spotlight: Does intuition or analytics matter more in game design?

Above: Intuition versus analytics

Image Credit: Shutterstock

What’s the best way to design a game? How does a creative person take consumer feedback into account? What does analytics bring to the creative process? What are its limits?

Greg Richardson, CEO, Rumble

Above: Greg Richardson

Mark Robinson

Above: Mark Robinson

We’ll get at the answers in a debate at our GamesBeat 2013 conference. The event is Oct. 29-Oct. 30 at the Sofitel Hotel in Redwood City, Calif. Greg Richardson, chief executive of Rumble Entertainment, is the long-haired creative genius who will defend intuition. OK, well not exactly. And Mark Robinson, chief operating officer at Games Analytics, will explain the robot’s point of view. OK, well not exactly.

But these two folks will figure out to what degree game design is a science or an art. We’ve chosen them in part because they will try to find the right mix of each. Richardson believes there is a distinction between “data driven” and “data informed.” Free-to-play games of the future will need to be creatively led, not data led, he believes, as “data can lie to you.”

Robinson believes that if you know your players, you will make successful and profitable games. He’ll distinguish between bad analytics and good analytics. We hope this session will be both fun and informative.

Here are more of the speakers we have announced for the proceedings:

  • Susan Choe, managing director of Visionnaire Ventures
  • Andrew Pascal, CEO of Playstudios
  • Mark DeLoura, senior advisor for digital media at the White House office of science and technology
  • Kristian Segerstrale, co-founder of Initial Capital
  • Matt DiPietro, vice president of marketing at Twitch
  • Chris Early, vice president of digital games at Ubisoft
  • John Graham, COO of Humble Bundle
  • Chethan Ramachandran, CEO of Playnomics
  • Justin Saint Clair,Windows Games manager
  • Kenny Rosenblatt, CEO of Arkadium
  • John Smedley, the president of Sony Online Entertainment
  • Geoff Keighley, the host of Spike TV’s GTTV
  • Sean Ryan, the head of game partnerships at Facebook
  • Mike Gallagher, president and CEO of the Entertainment Software Association
  • Bing Gordon, a partner at Kleiner Perkins Caufield & Byers
  • Tim Chang, the managing director at Mayfield Fund
  • Victor Kislyi, the CEO of Wargaming
  • Julie Uhrman, the CEO of Ouya
  • John Riccitiello, an active game investor and former CEO of Electronic Arts
  • Tony Bartel, the president of GameStop
  • Simon Khalaf, the CEO of Flurry
  • Owen Mahoney, the chief financial officer and chief administrative officer at Nexon
  • Brendan Iribe, the CEO of Oculus VR
  • Robin Hunicke, the co-founder of Funomena
  • Wim Stocks, the executive vice president at Virgin Gaming
  • Mark Donovan, the president of Xfire
  • Gabriel Leydon, the CEO of Machine Zone
  • Adam Sessler, the executive producer of Revision3 Games
  • Martin Rae, the president of the Academy of Interactive Arts & Sciences
  • Clive Downie, the CEO of DeNA West
  • Kevin Chou, the CEO of Kabam
  • Tim Merel, the managing director at Digi-Capital
  • Sunny Dhillon, an early stage investor at Signia Venture Partners
  • Brock Pierce, the managing director of Clearstone Global Fund

We’ve entered the Battle Royal, an era where many firms are vying for gamers’ time. Apple and Google want to get in the living room and are waging war against Nintendo and Sony. Microsoft already has an edge in living room entertainment with its Xbox Live service, but it wants a piece of mobile as well. It’s a confusing time for gamemakers. Where should they take their titles? Which platforms will provide the best experiences? Who will make them the most money?

Register here.

Battle Royal is GamesBeat 2013's theme

We’ll have a steady drumbeat of speakers as we get closer to GamesBeat 2013′s October date. We expect to have more than 80 of the gaming industry’s best lined up for our fifth annual event.

Each year, GamesBeat follows a big trend. In 2009, we focused on how “All The World’s a Game,” with the explosion of games on the global stage. In 2010, GamesBeat@GDC focused on “Disruption 2.0.” In 2011, our theme was “Mobile Games Level Up,” investigating the busy intersection of games and mobile technology. In 2012, we explored “The Crossover Era,” the time when so many big game companies and startups were transforming themselves by expanding from one market to the next. Our judges, meanwhile, are already busy picking the finalists in the Who’s Got Game Innovation Showdown for the best game startup.

As companies adapt to change, we’re witnessing disruption, adaptation, consolidation, innovation, and the arrival of big money. We’re talking billions of dollars that are at stake. We’re expecting 400 notables from throughout the game industry — social, mobile, online, and console. Please join us.

Sign up today!


Thanks to the following industry leaders for supporting GamesBeat 2013 as sponsors: Ad2Games, AppLift, GamesAnalytics, NativeX, Renren Games, and Tapjoy as Gold Sponsors; Flurry, Animoca, GameHouse, Kontagent, Playnomics, Storm8, and LifeStreet Media as Silver Sponsors; AppFlood, Twitch, Slashdot, Sleepy Giant, and Visionnaire Ventures as Event Sponsors; Akamon Entertainment, Arkadium, YoYo Games, OnLive, P4RC, and Virtuix as contributing sponsors. If you’d like to become a sponsor, please send a message to sponsors@venturebeat.com.


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