GamesBeat

Former EA chief John Riccitiello: Grand Theft Auto V is ‘twice as large as the Super Bowl’

Above: Ex-EA CEO John Riccitiello came to GamesBeat 2013 with plenty of stats about the games industry -- and even compared Grand Theft Auto V to the Super Bowl.

Image Credit: Michael O'Donnel/VentureBeat

REDWOOD CITY, Calif. — Grand Theft Auto V is larger than the Super Bowl. So says John Riccitiello.

During the “Is Mobile vs. Console the Right Question” chat at GamesBeat 2013 on Wednesday morning, the former chief executive officer of video game publisher Electronic Arts — and now an investor in game companies — said Rockstar Games’ massive launch of GTA is a singular event not just in gaming but media. Publisher Take-Two Interactive revealed Tuesday that it had sold 29 million copies of the open-world game since its Sept. 17 release.

“[Grand Theft Auto V] shows up as the largest entertainment launch in history, going back to the 1800s and A Tale of Two Cities,” Riccitiello said. “It’s bigger than Star Wars. It’s twice the size of the Super Bowl.”

We’ll have more on Riccitiello’s statistic-rich presentation later this morning on GamesBeat.


Don't let cyber attacks kill your game! Join GamesBeat's Dean Takahashi for a free webinar on April 18 that will explore the DDoS risks facing the game industry. Sign up here.
blog comments powered by Disqus

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat