If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Apple released an internal report of government information requests today, saying that countries around the world have asked Apple for private user data on about 2,219 accounts and precisely 36,464 devices between January 1, 2013, and June 30.
Most of the requests came from the U.S. government — about 68 percent of them — and Apple honored the requests about half the time.
The differences, however, are huge. While Australia asked for Apple user account data 74 times in those six months and Spain 102 times, the U.S. government requested user data between 1,000 and 2,000 times. (The U.S. government does not permit more specific accounting, so I chose the mid-point, 1,500, for my data summaries.)
Russia, by contrast, asked for only one user account, and South Korea for only four.
Apple said this is mostly not about terrorism or piracy issues. In fact, the company says, it has “never received an order under Section 215 of the USA Patriot Act.” Furthermore, Apple would “challenge such an order if served on us.”
The most common account requests involve robberies and other crimes or requests from law enforcement officers searching for missing persons or children, finding a kidnapping victim, or hoping to prevent a suicide. Responding to an account request usually involves providing information about an account holder’s iTunes or iCloud account, such as a name and an address. In very rare cases, we are asked to provide stored photos or email. We consider these requests very carefully and only provide account content in extremely limited circumstances.
The company also disclosed device information requests, which are much more frequent than account requests. The difference is that these requests are typically about stolen devices, Apple says, and they typically happen with an Apple customer asks law enforcement for aid in recovering a lost or stolen phone, tablet, or computer.
Apple received such a request 12,442 times in the six-month period, and in most cases it complied. Those 12,442 requests covered more than three devices per request, totaling 36,464 devices.
That includes 3,542 requests in the U.S., with an 88 percent cooperation rate, 1,498 requests in the perhaps not-quite-so-law-abiding Singapore, only 57 percent of which were answered positively, and 2,156 requests in Germany, which met with approval 86 percent of the time. Japan is apparently one of the safest places to own an iPhone — the country of 130 million only had 106 device location requests, and Apple only complied 11 percent of the time.
Apple’s release of this data is voluntary, and the company says its goal is to protect its clients’ privacy:
Customer privacy is a consideration from the earliest stages of design for all our products and services.
Perhaps most important, our business does not depend on collecting personal data. We have no interest in amassing personal information about our customers. We protect personal conversations by providing end-to-end encryption over iMessage and FaceTime. We do not store location data, Maps searches, or Siri requests in any identifiable form.
And, the company mentioned, it has filed an Amicus brief at the Foreign Intelligence Surveillance Court (FISA Court), asking the U.S. government for permission to provide more transparency. It’s worth noting that the U.S. is the only country that asks Apple for data that requires that its requests be kept confidential, at least to a degree.
Here is the entire document:
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results