GamesBeat

All those wonderful toys: Infinity helps boost Disney Interactive revenue by $205M

Disney Infinity's The Incredibles playset.

Above: Disney Infinity's The Incredibles playset.

Image Credit: Disney

Disney Infinity is putting a dent into Activision’s Skylanders while raking in the cash for The Walt Disney Company.

Mickey Mouse’s multimedia conglomerate reported its quarterly earnings today, and the company revealed that Disney Interactive generated $396 million during its fiscal Q4 that ended Sept. 28. That’s up 107 percent from $191 million in the same period in the previous year.

A big part of that increase comes from Disney Infinity, which is the company’s gaming venture that combines interactive software with physical toys. Infinity incorporates popular brands like Pirates of the Caribbean and Cars in playsets that it sells separately from the game. Players can buy those action figures and then zap them into the game by placing them on a special peripheral.

This is a model that publisher Activision popularized with its Skylanders franchise, which has seen three releases and generated over $1.5 billion in revenue to date.

“We’re extremely pleased with our results for fiscal 2013, delivering record revenue, net income, and earnings per share for the third year in a row,” Disney chief executive Robert Iger said in a statement. “It was another great year for the company, both creatively and financially, and we remain confident that we are well positioned to continue our strong performance and drive long-term shareholder value.”

In addition to Infinity, Disney also pointed to its mobile business as a source of income for the Interactive division. The company produces titles like the popular Where’s My Water? and Where’s My Mickey?


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