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Watch the PlayStation 4’s New York City launch party live on Twitch

Above: Streaming games to Twitch on PlayStation 4.

Image Credit: Twitch

The PlayStation 4 will launch at midnight tonight, and livestreaming behemoth Twitch is partnering with Sony to broadcast the festivities live.

Fans can watch it all on Sony’s official PlayStation channel. It begins at 8 p.m. Pacific/11 p.m. Eastern, and we’ve embedded it below for your enjoyment.

Twitch is about to get a whole new influx of broadcasters. The PlayStation 4, as well as Microsoft’s Xbox One, features integrated Twitch streaming. This means more gamers than ever are about to begin broadcasting their gameplay on the website.

Even before that happens, Twitch revealed that it has taken over as the top gaming-related video website, according to web-tracking firm ComScore. Twitch sports both the largest and most-engaged audience of gamers looking for video content.

“The growing popularity of live video on Twitch has been apparent in all corners of the video game industry, ranging from individual gamers to the biggest publishing, developing, and media brands,” Twitch chief revenue officer Jonathan Simpson-Bint said. “While ComScore’s top ranking of Twitch confirmed what we already saw coming in terms of the broadcasting and spectating trend, it’s just the beginning. We expect the movement to really take off when the broader console community gets its first taste of the live experience on the Xbox One and PS4.”

More information:

Sony is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through... read more »

Sony Computer Entertainment, Inc. is a major video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony. The company was... read more »

Twitch is the world’s leading video platform and community for gamers where more than 45 million gather every month to broadcast, watch and talk about video games. Twitch’s video platform is the backbone of both live and on-demand ... read more »

Emmett Shear is founder and CEO of Twitch (www.twitch.tv). He is also co-founder of Justin.tv and a part-time partner at venture capital firm Y Combinator, where he advises fledgling startups on product and strategy. Mr. Shear graduate... read more »

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