Business

BlackBerry’s executive exodus: Three more depart in management shakeup

Image Credit: Flickr
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Ailing smartphone maker BlackBerry announced a slew of management changes on Monday morning.

Three high-profile executives are out: chief operating officer Kristian Tear, chief marketing officer Frank Boulben, and chief financial officer Brian Bidulka. Of the three, only Bidulka will stick around for a bit, serving as a special advisor to the interim CEO for the remainder of the fiscal year.

Bidulka will be replaced by James Yersh, who has worked at BlackBerry since 2008. BlackBerry did not announce replacements for the two other departing executives, although it did reveal that board member Roger Martin has resigned.

The executive departures follow BlackBerry’s rejection of a $4.7 billion buyout offer from Fairfax Financial Holdings. The company instead opted for a $1 billion investment and gave CEO Thorstein Heins the boot, temporarily replacing him with former Sybase CEO John Chen.

It’s clear BlackBerry wants a fresh start, ousting the management team that oversaw the decline of the once proud company, which was valued at $80 billion in 2008. The company has since lost most of its market share to Apple and other smartphone makers. As it continues to shed employees, BlackBerry is shying away from the consumer market, pivoting to refocus on enterprise and “prosumer” customers.

More information:

Research In Motion, Ltd., is a provider of wireless solutions for the mobile communications market. The company is the designer and manufacturer of the BlackBerry smartphone brand, and also creates touchscreen and mobile keyboard techn... read more »

Powered by VBProfiles


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.