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True Fit and Demandware Partner to Accelerate Commerce Growth

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Pre-built integration makes it faster and easier for Demandware clients to harness True Fit’s leading Fit Personalization software to help increase conversions, reduce returns and unlock new growth

WOBURN, Mass.–(BUSINESS WIRE)–December 9, 2013–

True Fit, a big data technology company providing leading fit personalization software to top retailers across the globe, today announced it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform.

Through the LINK Technology Partner Program, True Fit has developed a pre-built integration between its fit technology platform and Demandware Commerce. This integration enables turn-key implementation of True Fit’s personal fit ratings and size recommendations for Demandware clients that boosts consumer confidence, increasing conversions and lowering returns to unlock new growth.

This announcement comes on the heels of announcing that True Fit’s platform has become the world’s largest collection of footwear, apparel and consumer fit data. True Fit manages a growing database of apparel, footwear, and consumer fit data for the world’s leading retailers and a growing network of over 1,000 top brands. By analyzing this big data set, True Fit provides consumers with personal fit and size recommendations increase consumer confidence that what they view on screen will fit them in real life. True Fit’s retail partners have reported 3-6X increases in conversion rates and reductions in returns. Further, consumers with True Fit profiles are 60% more likely to purchase a brand they’ve never bought before.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“We’ve successfully implemented True Fit with several Demandware clients who are seeing exciting results as consumers become more confident in their purchase choices. This new partnership makes it even easier for other Demandware clients to effortlessly implement True Fit on their sites to start getting the benefits of leading fit personalization,” said William Adler, CEO of True Fit.

Tom Griffin, SVP, Corporate Development at Demandware said, “Our clients now have the opportunity to implement the True Fit solution, which has been shown to help improve conversion rates. We’re pleased to offer a certified integration that allows our footwear and apparel clients to more easily implement True Fit and further accelerate growth.”

About True Fit

True Fit is the global leader in fit personalization software; a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth. True Fit is the winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX and was selected Best of Web by InStyle Magazine. For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter.

Racepoint Group
Deanna Meservey, 617-624-3273
truefit@racepointgroup.com


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