Mobile gaming firm Storm8 is kicking off its third-party publishing business today by bringing the Asian hit Tower of Saviors to Western markets under the name War of Dragons.
Storm8 has 50 million monthly active users, and it can help third-parties by publishing games that can be promoted to Storm8′s audience. The move is a common one for successful mobile game companies, and it takes the pressure off of Storm8′s internal game developers to constantly churn out the hits.
Tower of Saviors from Mad Head Limited has more than 8 million downloads already. Storm8 will relaunch the game on iOS under Storm8′s FireMocha brand with the new name. The game has been optimized to cater to audiences in the U.S., United Kingdom, Canada and Australia. The game was test marketed in Canada and Australia and has hit the top 25 free apps chart. Storm8 is now launching the game in the U.S. and the U.K. too.
Storm8 will provide marketing, distribution, live operations, monetization, and design expertise to promising developers.
“Storm8 has mastered the art of developing and distributing enduring mobile games,” said Storm8 CEO Perry Tam. “We have amassed more than 50 million monthly active users who are always eager to try out new games. With Storm8 Publishing, our goal is to select high quality games that our audience will enjoy.”
In 2013, Storm8 has consistently had at least five games in the Apple iTunes App Store’s Top 100 Grossing list.
“Tower of Saviors spread like fire across the globe and its global downloads has already exceeded 8 million. At the same time, Storm8 has provided us with additional design and branding expertise to attract players in Western countries through War of Dragons,” said Terry Tsang, the founder of Mad Head Limited. “We’re excited to cooperate with Storm8 and be the very first developer in its publishing program. We look forward to further extending the game’s audience and success to Western markets.”
Storm8 launched its first mobile games in 2009 and it has published 40 games that have been downloaded more than 600 million times.