The up-and-comers and a host of helpers

There are literally dozens of other companies in the marketing automation space that are worthy of consideration by a company looking for either a full solution or a piece of the pie.

Image (1) foreclosure-home-sales-up1.gif for post 108665That includes full solutions such as Pardot, which was founded in 2007 and has over a thousand customers with just 60 employees. It’s focused on B2B marketing automation and features a full suite, including email marketing, lead generation, ROI tracking, and social marketing. Acquired for almost $100 million by Exact Target in 2012 (which was then acquired itself by Salesforce), Pardot isn’t strong on social and doesn’t have the most sophisticated tools, but is very affordable.

Another option is InfusionSoft, which is B2C and bigger than Pardot, with over 10,000 clients — and built-in e-commerce capabilities. The company bills itself as CRM for small and medium firms, and it offers drag-and-drop campaigns with landing pages, special offers, email marketing, sales events, and reminders. More designed for small business and growing startups, it’s even more affordable at around $500/month.

Others include the very, very simple Net-Results;LoopFuse, with pricing from $350 to $1,495 per month); Silverpop, with a strong emphasis on email marketing; MindMatrix, which has a strong focus on sales; SalesFusion, which is similar but runs up to $3,000/month; and LeadFormix.

Those who have chosen a platform for their marketing automation plans also often need additional tools, like Multichannel, which tracks your marketing spend; Custora, which helps you track your costs of customer acquisition; or Referly, which enables you to create your own rewards network. Whether it’s for content marketing or social media marketing, there are always additional tools to pick up, test, and use.

The key is ease of data integration — and there, Salesforce has a significant edge.

Next: The top 10: superheroes of marketing automation

More information:

International Business Machines Corporation, abbreviated IBM and nicknamed Big Blue (for its official corporate color), is a global technology and innovation company headquartered in the Northeast US. IBM is the largest technology and ... read more »

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company’s platform and application services include: Salesforce Sales Cloud, the world's #1 sale... read more »

Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive r... read more »

Oracle is the gold standard for database technology and applications in enterprises throughout the world. The company is the world's leading supplier of information management software and the world's second largest independent softwar... read more »

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer eng... read more »

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and suppo... read more »

Powered by VBProfiles