The top 10: Superheroes of marketing automation

As we’ve seen, the massively growing marketing automation field is busy and complex. Rendering that down to a top 10 list is inherently simplistic, but we look forward to your help to making it better and better.

Here’s our VentureBeat Top 10 list so far. It will likely change — largely due to the results of our marketing automation survey.

  1. Hubspot: Simplicity and accessibility, plus power, all in one package
  2. Marketo: Explosive growth and a wide range of tools
  3. Eloqua: The power of enterprise and the usability of a modern startup, nicely married
  4. Salesforce: A vision of ultimate connectedness in Salesforce1, and a lot of present reality in AppExchange
  5. SAS: Power, power, power. Pricy, but perhaps the most user-friendly big-company solution
  6. IBM: Power to spare but be prepared to integrate and train and launch
  7. InfusionSoft: Built-in e-commerce, drag-and-drop campaigns
  8. LoopFuse: Very affordable starting pricing
  9. MindMatrix: Strong focus on sales, with vertical solutions
  10. Silverpop: Amazing for email

Agree? Disagree?

Here’s who made it into the final report.

More information:

International Business Machines Corporation, abbreviated IBM and nicknamed Big Blue (for its official corporate color), is a global technology and innovation company headquartered in the Nor... All IBM news »

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Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company’s platform and application services include... All Salesforce.com news »

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Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing... All Oracle Eloqua news »

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Oracle is the gold standard for database technology and applications in enterprises throughout the world. The company is the world's leading supplier of information management software and t... All Oracle news »

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Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and... All Marketo news »

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HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries ... All Hubspot news »

Track Hubspot's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

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