Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Minecraft hasn’t dominated all of the world yet, but it’s well on its way.
Minecraft: Pocket Edition, the $7 mobile version of the popular block-building game, made $1 million in revenue on the iOS App Store alone on Christmas day. The boost in sales is likely attributable to the huge number of people who opened up new iOS devices as gifts and immediately hopped onto the market to download the game (among others) for the first time.
Mojang business manager Daniel Kaplan revealed that the $1 million in revenue was only enough to get Minecraft up to No. 3 on the iOS App Store’s top-grossing apps. Free-to-play titles Clash of Clans and Candy Crush Saga topped the list at No. 1 and No. 2, respectively.
While Black Friday in November and the last Saturday before Christmas in December still dominate sales for traditional gaming, Dec. 25 and the weeks following it are the biggest days of the year for mobile-game developers. People are most likely to spend money on mobile games and other apps shortly after tearing open the wrapping paper and playing with their shiny new smartphones and tablets for the first time.
Of course, Minecraft is a one-of-a-kind phenomenon. It started in 2009 as a PC game in early beta form. Since then, it has grown bigger and bigger, with no signs of stopping. The Lego-like virtual world, which has players trying to survive a harsh realm while building defensive structures and crafting tools from found materials, later found success on Xbox 360, where it has sold more than 5 million copies. It also recently debuted on PlayStation 3, and it is due out soon on PlayStation 4, Vita, and Xbox One.
While Minecraft broke out on PC and console, younger gamers are picking it up in droves on mobile. Yesterday’s massive sales might reveal that the Pocket Edition is perhaps even the fastest-growing version.
On Android, Minecraft: Pocket Edition is currently the most-purchased premium game and the 11th highest-grossing app. To date, Mojang has sold more than 33 million copies of Minecraft across all platforms.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results