Sharp remade its whole line-up of large-screen TVs, ranging in size from 60 inches to 90 inches, at a press event today.

Sharp made the announcements at the 2014 International CES, the big tech trade show in Las Vegas this week.

The models include 4K UltraHD TVs — which has four times as many pixels as a current high-definition 1080p TV — that the company claims have the best picture in the industry. With the heavy emphasis on high-end, large screens, the company is getting away from low-cost TVs. (LG, by contrast, is still making plasma TVs at the low end).

From VentureBeat
Got B2B problems? We’ve got the lead generation secret sauce. This free exec roundtable offers premium help from the best minds in lead gen.

Sharp is now selling TVs with IGZO screens, based on a hybrid of chip materials, to provide brighter, low-power displays. The company announced that technology last year.

John Herrington, president of Sharp’s North American business, said . consumers will have a lot of choices in large-screen TVs. He said Sharp has sold more than 2 million such TVs in recent years.

With THX and Red, Sharp created a 4K film competition to generate new content for UltraHD TVs, which have four times as many pixels as current high-definition 1080p TVs.

Sharp is launching Aquos UltraHD TVs, but it acknowledges the prices are steep. There’s a $3,000 gap between equivalent screen-size TVs between UltraHD and HD technologies. So Sharp is also adding new colors and details to its existing line-up of HD TVs. The Aquos Quattron+ is an HD TV that can also play UltraHD content. Quattron creates 10 million more subpixels in an image than a full HD TV, for a total of 16 million pixels.

Compare that to 24 million pixels in a UltraHD TV and 6 million in full HD.

VB's research team is studying web-personalization... Chime in here, and we’ll share the results.