Business

Food delivery service Fluc lets you schedule all your meals for a year in advance (exclusive)

Above: Fluc founders Tim Davis, Pako Magdaleno, and Adam Ahmad.

Image Credit: Fluc
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Chances are you don’t know what you will eat for lunch on October 12th of this year, but with Fluc’s new feature, you could.

Fluc powers an online food delivery service currently active in Palo Alto, Calif. and neighboring towns. Today the company unveiled its latest product —  a scheduling system that lets people or businesses place delivery orders 365 days in advance, from and to multiple locations.

Cofounder Adam Ahmad said this is the “most advanced” system out there in food delivery.

“The reason we started Fluc was because we were busy all the time, had no transportation method, and lived in a disgusting Hacker House,” Ahmad told VentureBeat. “We hope to make it really easy for people with demanding schedules to be able to eat well and on time. In addition, we hope to significantly increase revenues for hundreds of big and small restaurants, and we will be able to tell them what to expect so they can project.”

flucFluc stands for “Food Lovers United Corps,” and it launched about six months ago. You enter your zip code, select a restaurant, and place your order, including any customizations or add-ons. One of Fluc’s “food lovers” will head to the restaurant to pick up the order, and you can track their progress along the way. All the food comes in a nice little Fluc box.

As Ahmad said, the cofounders created the company to solve their own problem. No one was motivated to cook, and they felt existing delivery options of pizza and Chinese were insufficient. They started Fluc to make it possible to get delivery from any restaurant you want.

However the desire to have good food prepared exactly as you want it and delivered to your door is clearly a common one — especially with young men in the tech community — and there are hordes of startups in the same vein.

In addition to large, national online food delivery services like Seamless, GrubHub, Eat24, and Delivery.com, there is now a new generation of startups working on this “problem.” Rivals include Caviar, Zesty, Foodpanda (in Europe), DoorDash, SpoonRocket, Munchery, Eat Club, and Sprig, not to mention companies that deliver pre-assembled meals for you, such as PopUp Pantry and Plated.

There are a lot of entrepreneurs out there trying to feed other entrepreneurs.

Fluc aims to stand out from the competition by offering more sophisticated scheduling tools. Someone too busy (or lazy) to cook can have a different meal sent to their home every night of the week, or you can order cupcakes for all your friends’ birthdays in one fell swoop.

Fluc’s new scheduling system is particularly useful for office managers who want to schedule team lunches, board meeting breakfasts, and Friday happy hour snacks in advance. This also puts Fluc in competition with online services for corporate catering, such as Chewse and ZeroCater.

“Fluc is a food logistics company, so handling hundreds of scheduled orders gets quite complex,” Ahmad said. “However, we’ve built algorithms using geo-spatial tracking to see where all the Food Lovers are and intelligently suggest them on which orders to deliver next. There is also lots of moving parts with restaurants including changing store times, new menu items, and new pricing, which we handle.”

People can use multiple cards and access their entire order history and receipts from their account. Fluc is now active in Palo Alto, Menlo Park, Stanford, Atherton, and Mountain View.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments