Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Kabam, a mobile social game publisher that is on its path to an initial public offering, has hired three new executives as it continues its global expansion.
The new hires include Paxton Cooper, senior vice president for platform; Doug Inamine, senior vice president of human resources, and Jordan Edelstein, vice president of marketing for Kabam Studios.
“Paxton, Doug, and Jordan are some of the best people in the tech and games world, and we’re proud to welcome them to Kabam,” said Kent Wakeford, Kabam’s chief operating officer. “During 2014, we plan to accelerate Kabam’s revenue growth and continue to expand into new global markets. These three executives join our already-strong management team and will play a central role in fueling Kabam’s growth.”
Kabam had revenue of more than $325 million in 2013 and it has been profitable for two years, the company said. Two of its games, Kingdoms of Camelot: Battle for the North and The Hobbit: Kingdoms of Middle-earth, were among the 10 top-grossing apps for the iOS market in 2013. Kingdoms of Camelot was on that list for the second year in a row.
Four Kabam games have grossed more than $100 million each in four years. Altogether, more than 190 million people play Kabam games.
Cooper, 40, was most recently vice president of product management at Mozilla. At Kabam, he will be responsible for growing the company’s game platform. Inamine, 48, was previously head of HR at Xyratex. He’ll handle HR for more than 775 Kabam employees.
And Edelstein, 41, joins Kabam after a decade-long career at Electronic Arts, where he was most recently the global vice president of marketing for the company’s Maxis division. At Kabam, he will be responsible for customer acquisition and game marketing for Kabam Studios, the company’s in-house developer of first-party titles.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results