Mobile

Top 10 mobile advertising companies: The VB Index report

Image Credit: John Koetsier
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Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut.

VB Mobile Ad indexThe VB Index for the top 10 mobile advertising companies was born last year. Finally, in January 2014, after multiple revisions and thousands of responses from hundreds of VentureBeat readers, the final report is ready.

That report, and VentureBeat readers, tell us many things …

  • Easiest mobile ad network to install and deploy?
    That would be SponsorPay, a new entrant to the top 10, along with Tapjoy and Chartboost.
  • Highest-rated mobile ad network?
    Tapjoy takes the honors.
  • Most-used mobile ad network by companies with more than 100 employees?
    Chartboost and Facebook take the lead.
  • Least clear support model?
    Chartboost or Flurry.

The surveys you submitted also provided a clear view into where advertisers send their ad click, or tap. Many who use SponsorPay are funneling clicks into an app store — more than on any other platform. Almost all Facebook advertisers, conversely, are funneling visitors to a landing page, as are almost all Tapjoy advertisers.

Interestingly, Google AdMob advertisers show the greatest diversity in just what they do with the attention they purchase:

mobile ad index

If you participated in the surveying process, the report will shortly be in your in-box. If not, however, and you’d like to purchase it, please let us know here.

There’s plenty more in the report, of course.

And although we’ve called it the final report above, there really is no such thing. The report will see regular updates and will be re-issued from time to time. Look for them in your in-box if you purchase or if you have contributed to the report.

More about the companies and people from this article:

Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

Chartboost is the largest revenue platform powering the business of mobile games. Chartboost empowers developers to find new players and monetize their games, by providing them with the tools and analytics to make smarter decisions. Th... read more »

InMobi is the world's largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and no... read more »

Flurry is optimizing the mobile experience for developers, marketers and consumers. Flurry’s market-leading analytics product sees activity from more than 500,000 smartphone and tablet apps on over 1.3 billion devices worldwide, givi... read more »

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. T... read more »

AdMob, Inc. is a mobile advertising marketplace. It offers ads across various mobile content channels, including contextual search, downloads, entertainment, and portals, as well as, sports, news, and information. The company allows ad... read more »

Founded and initially bootstrapped by twin brothers Lucas and Lee Brown, TUNE is the Seattle-based attribution analytics company behind the products MobileAppTracking (MAT) and HasOffers. With a mission to make mobile marketing better ... read more »

SponsorPay fuels the app economy by creating solutions for smarter ad monetization. Our comprehensive Ad Monetization Platform includes mediation, an ad marketplace and ad serving capabilities to empower app developers to integrate... read more »

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