Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Apple may enter the “phablet” market this year.
The Cupertino-based gadget maker is working on two iPhones with larger displays than its current models, according to the Wall Street Journal. Citing people “familiar with the situation,” the Journal reported that one iPhone will feature a 4.5-inch display, and a second version will have a display larger than 5 inches. Both would be due out sometime in the latter half of 2014.
This isn’t the first time we’ve heard about large-screen iPhones. Early last year, rumors from Japan suggested the iPhone 5 would feature a 4.5-inch display. That turned out to be inaccurate, but more recently an unnamed source told Bloomberg that Apple is working on two extra-large iPhones with curved screens.
The Journal report says the new iPhones won’t include curved displays, like some offerings from competing smartphone makers. Apple will also reportedly scrap the iPhone 5C’s plastic exterior for the new devices, opting for metal casings instead.
Development on the 4.5-inch model is supposedly further along, while the larger model remains in “preliminary development,” according to the Journal. Apple is said to be preparing the smaller model for mass production now.
Last year, device manufacturers shipped 20 million “phablets” (smartphones with screens larger than 5.5 inches) to consumers around the world. Analysts at Juniper Research expect that figure to rise to 120 million over the next four years, making phablets a multibillion dollar market. Larger phones are especially popular in China, where consumers often use their mobile devices for video streaming and gaming.
Even if Apple is working on larger iPhones, the company’s plans could always change, but it would make a lot of sense to enter the increasingly valuable phablet market. There are already a few large-screen Android and Windows Phone devices out, but Apple doesn’t currently have a horse in the race.
Apple last changed the iPhone display size in 2012, when it released the 4-inch iPhone 5. Apple’s flagship iPhone 5S and lower-end iPhone 5C both feature 4-inch screens.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.