Kids like Minecraft. Kids like The Avengers. I bet anyone who could combine the two would stand to make a healthy profit.
Enter the Avengers downloadable content for Minecraft: Xbox 360 Edition. Microsoft, Minecraft developer Mojang, and the 360 Edition developer 4J Studios teamed up with Marvel to bring a huge cast of superheroes into the beloved block-building game.
The expansion is out now as a $3 download on the Xbox Games Store. It adds a number of character skins that enable players to dress up their in-game avatars like Captain America, Iron Man, and more. Microsoft released a new trailer that shows off the content in action:
Minecraft is one of the most popular games of the last few years. It has players attempting to survive in a blocky world while crafting tools and weapons to survive. It debuted as an early prototype in 2009 before going into a final release in 2011 on PC. Mojang later released the game on mobile and worked with Microsoft to create the Xbox 360 version.
Across all platforms, Mojang has sold more than 30 million copies of Minecraft. The physical disc-based version of Minecraft, which debuted a year after the digital release, was the ninth best-selling game of 2013 in the U.S. The game most recently hit PlayStation 3 in December. Xbox One, PlayStation 4, and PlayStation Vita ports are coming later this year.
So far, only the Xbox 360 Edition has seen paid downloadable content like the Avengers pack. The Xbox Games Store has a number of $1 to $3 expansions that augment and add to the game.
Mojang AB is a Swedish independent video game developer founded in May 2009 under the name Mojang Specifications by Markus Persson, and most known for creating the popular independent game Minecraft, which is a free-to-build sandbox ga... read more »
Powered by VBProfiles
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.