DataXu Names Software Executive to Board of Directors

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Dan Demmer Joins DataXu’s Board

BOSTON–(BUSINESS WIRE)–February 5, 2014–

DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced that Dan Demmer has joined the company’s board of directors. Demmer brings to DataXu more than 25 years of leadership experience in business management and corporate finance in high growth technology companies where he will assume the role of independent director and chair of DataXu’s Audit Committee.

A recognized leader in technology and high growth enterprises, Demmer has deep expertise in leading companies to rapid revenue growth, profitability and IPO preparation.

“Dan is an accomplished leader with a wealth of experience building leading software companies. His unique combination of operating experience and financial acumen will help us build a great company,” said Mike Baker, CEO of DataXu.

“Programmatic is transforming the way companies build their brands in a digital world – and DataXu is at the forefront, driving the programmatic marketing revolution,” said Demmer. “I am excited to join the company at such a pivotal time in its growth and am inspired by the opportunity to contribute to the company’s financial success.”

Most recently, Demmer was president of Endeca Technologies, a leading provider of unstructured data management, web commerce and business intelligence solutions acquired by Oracle in 2011. Prior to Endeca, he spent seven years as chief financial officer of IONA Technologies, a high growth, profitable public software company specializing in application integration solutions. Demmer also is an operating partner at OpenView Venture Partners, a Boston-based software venture capital fund.

Demmer holds a bachelor’s degree in finance from the University of Maryland and resides in the Boston area with his family.

About DataXu

DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers throughout the buying journey, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at

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