Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Flappy Bird is as weird a story as that of its creator.
A dead-simple game built by a single developer that trashed the best efforts of massive game development studios to hit the coveted No. 1 download spot on both the Apple App Store and Google Play. And a indie developer content with the shadow, coveting peace, seeking anonymity, and ultimately turning down a fortune to preserve his privacy.
Above: Flappy Bird is now an endangered species.
Image Credit: Jared Mosley/GamesBeat
Both are odd outliers that are hard to explain.
And after all the stories about the meteoric rise, the 50 million downloads, the $50,000 daily earnings, the threat to pull the game, the actual removal, the questions about why, and the inevitable attack of the clones, it’s still a valid question why the actual game that caused so much attention and angst got so big so fast — and why people are renting iPhones with Flappy Bird installed, just to get their daily fix.
Part of it, I think, is an offended sense of justice.
In Flappy Bird, you die like no other game. If just one minuscule pixel of your incredibly fragile bird touches just one inconsequential pixel of those Mario-like pipes, you’re dead. No lost health, no deduction of points, no warning. Just cold hard stone dead, instantly. And you can’t even, like any bird in real life, just sit still on the ground — that’s deadly too.
Part of it is also how stupid-simple the game looks. I mean, on first view, there’s nothing easier than Flappy Bird: tap to rise, don’t tap to fall. One control, one axis of motion, one thing to do. How hard can this be, our brains seem to say.
And part of is also how unbelievably difficult the game actually is. After probably an hour of dedicated effort, I think my high score is something like 10 or 12. (I can’t tell for sure, because my son managed 33 after another hour of frustration and futility.)
Above: Updated Flappy Bird screen.
Image Credit: dotGears
That tension between unimaginably simple and inconceivably difficult is, I think, what made Flappy Bird a massive hit. Our brains simply can’t rationalize how something so clearly simply is, obviously, virtually impossible. Which means we try to resolve that conflict by playing it and playing it and playing it and playing it … all in an attempt to make the reality (it’s pretty bloody hard) accord with the perception (this is the simplest game in the world.)
Alas and alack, we fail.
Odi et amo. Excrucior. I hate it, and I love it. And I am wracked.
Oh, and yeah … I’m dead.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results