After dominating mobile gaming, Candy Crush Saga developer King aims to rule over Wall Street.
Earlier today, the publisher revealed its filing for an initial public offering for later this year. As part of its announcement, the company is revealing a ton of data about how its games are performing. No surprise: King’s big star is the mobile phenomenon Candy Crush Saga, which has an astonishing 93 million daily active users (DAUs).
The company is hoping this kind of data will get investors excited to purchase King stock. The game maker generates its revenue from free-to-play games that offer in-app purchases, so having tons of players who are actively engaged with King’s products is a must.
King provided two infographics that illustrate some of its strengths. Here are its top-five games interms of DAUs.
The second infographic provides a more detailed look at how King performs as an overall publisher. For example, it reveals that is has 500 million total mobile installs, more than 1.28 billion DAUs, and 180 total game properties:
Those charts reveal a mobile-gaming company that is well positioned to continue capitalizing on the growing market, but it doesn’t reveal the whole story. As part of its SEC filing, King also included a chart that tracks some of its key metrics over the last several quarters.
These graphs reveal that while King’s daily active users and monthly active users are higher than ever, it is actually losing unique players in its latest consecutive quarters. It also generated less revenue and profits in Q4 2013 compared to Q3. This potentially indicates that King is spending more to inflate its DAUs and MAUs while Candy Crush Saga begins to plateau.
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