NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Unsubscribing from mailing lists just got a lot simpler for Gmail users.
Google’s Gmail team is rolling out a one-click “unsubscribe” link that appears in the header of some promotional emails. The prominent unsubscribe option, which shows up right next to the name and email address of the sender, will prevent people from having to search through the fine-print at the bottom of an email for a minimized unsubscribe link.
When you click the unsubscribe button, you don’t need to go through marketers’ standard unsubscribe options. Instead, Google will send an automated email to a company requesting it excludes you from future messages.
Companies looking to grow their business via email won’t be thrilled about the new Gmail feature, but there is a silver lining for marketers: Now that it’s easier to unsubscribe from mailing lists, fewer people will mark unwanted promotions as spam.
IDG first reported the news last week after Google announced the tool at the Messaging, Malware and Mobile Anti-Abuse Working Group conference. Millions of Gmail users (including this reporter) are seeing the button for the first time today. Google will continue rolling out the tool to Gmail users over the course of the week.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.