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Funding Daily: March 4, 2014

Above: Google now helps customers scrutinize spending for the services they consume through a new API.


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Here are the day’s funding stories:

ServiceMax takes $71M

Field service technicians keep the world running. Behind every important piece of equipment — a medical device, a wind turbine, or even your cable box — there’s probably a field tech ready to repair it if things go wrong. Many of those technicians do their scheduling on whiteboards, spreadsheets, or some other homegrown system. With its suite of mobile apps, ServiceMax aims to help the world’s 20 million field techs do their jobs more efficiently and reliably. Read more on VentureBeat.

Aseptia seals $28M

Aseptia’s technology has been helping food stay fresh. And now it has some fresh funding to help it expand its reach. The North Carolina-based company specializing in food packaging and processing technology just brought in a $28M Series C funding round. The funding will support the growth of its Troy, N.C. operation for its subsidiary, Wright Foods. Read the rest on VentureBeat.

Boqii gets $25M

Boqii, a China-based e-commerce site focusing on pet-related products, has closed $25 million in its second round of institutional funding. The cash comes from an unnamed U.S. venture capitalist and existing investors. Goldman Sachs led this round. Get the scoop on VentureBeat.

Clinicient scores $15M

Clinicient, a cloud-based solutions provider focused on the billion dollar-plus market for outpatient physical therapy and rehab services, raked in a $15 million C round led by Catalyst Investors of New York. The Portland, Ore., startup has raised $26 million to date. Get the full story on VentureBeat.

Slyce picks up $10.75M

Digitally inclined fashionistas frequently walk around the mall, wishing their phone could let them combine their beloved pastimes of taking pictures and buying clothes. Enter Slyce and its newly minted first institutional funding round. The Toronto-based company developed some pretty nifty real-time technology for fashion shoppers and scored $10.75 million in the process. Read more on VentureBeat.

Reflektion raises $8M

Even if you and I visit the same website to buy clothes, we’re probably not looking for the same exact thing. A startup called Reflektion has built a system to help retailers customize website content based on where users come from, what they click on, and other factors. Reflektion claims its technology quickly learns how to present users with the most appropriate products, recommendations, and direct interactive messages. Read the rest on VentureBeat.

More information:

ServiceMax is a complete suite of cloud-based, collaborative and mobile field service applications, which gives companies capabilities in field service management to optimize operations. Companies use the ServiceMax suite to handle eve... read more »

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