Kabam adds former GameStop veteran as its new acquisition chief

Chris Petrovic at GamesBeat 2012

Above: Chris Petrovic at GamesBeat 2012

Image Credit: VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Free-to-play game publisher Kabam has hired former GameStop executive Chris Petrovic to run mergers and acquisitions.

Kabam has been busy buying companies every few months, including one announced yesterday: Phoenix Age, maker of role-playing games such as Castle Age.

As head of corporate development, Petrovic will oversee M&A, Kabam’s strategy for accelerating growth, and relations with Hollywood studios such as Universal and Warner Bros. Kabam’s Hollywood-based games include titles based on Fast & Furious and The Hobbit films.

Petrovic will report to Kabam’s chief operating officer, Kent Wakeford.

“Chris is the perfect choice to help take Kabam through its next growth stage,” Wakeford said in a statement. “His deep knowledge of the free-to-play games space, coupled with his entrepreneurial spirit, will be a great addition to our leadership team.”

Before Kabam, Petrovic was the general manager of GameStop Digital Ventures. He led the big game retail chain’s strategy for digital games. He was also vice president of digital media at Playboy Enterprises and vice president of business development at American Greetings Interactive.

“I’m a big believer in the core gamer, and I have watched Kabam grow into the market leader it is today by creating fantastic games for that passionate audience,” Petrovic said in a statement. “I can’t wait to leverage my experience with the world-class team at Kabam to build on that great foundation.”

Kabam generated $360 million in revenues in 2014, and it projects revenues of $550 million to $650 million this year.

More information:

Kabam is the leader in the western world for free-to-play core games with 1st and 3rd party published titles available on mobile devices and the Web. The company is revolutionizing the video games industry by innovating in the business... read more »

GameStop Corp., a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,544 company-operated stores in 15 co... read more »

Chris Petrovic is a games, tech and digital media veteran, with more than 15 years of global experience in the sector. He currently serves as head of corporate development & licensing for Kabam, a leader in the western world for free-t... read more »

Kent Wakeford is Chief Operating Officer for Kabam, the leader in the western world for free-to-play core games. Kent joined Kabam full-time in February 2011 after serving as a company advisor since February 2009. He has been instrumen... read more »

Powered by VBProfiles

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.