Jade Raymond Talks Ubisoft Toronto, Future Focus on Community in Game Design During SXSW 2014

This post has not been edited by the GamesBeat staff. Opinions by GamesBeat community writers do not necessarily reflect those of the staff.

Managing Director of Ubisoft Toronto Jade Raymond offered up her thoughts that future game design will be done with community engagement in mind during an one-on-one South by Southwest Gaming Expo talk with Spike TV’s Geoff Keighley Sunday, March 9. Raymond stated she expect even single player game design will be done with the thought, in an age of streaming channels, of ways of engaging the player as actor in such streams and they being ways for the community to engage with others in this format. She also explained why she initially turned down offer to lead Ubisoft Toronto, what she hopes will be the reputation of the studio, touched on the issues in creating games with a transmedia plan, as well as answered audience questions concerning managing such a large studio and the value of diversity on a team.


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat