Hours after hiring Javascript creator Brendan Eich as its new chief executive, Mozilla has launched a new feature for its Firefox Social API: Social Bookmarks.

The new feature, debuting with launch partners like Pocket, extends Mozilla’s existing Social API. Social Bookmarks work just like the Firefox favorite button, with an immediate save-on-click function and a drop-down with additional, optional steps.

This release marks an important step for Mozilla’s Social API — the API was criticized in the past for its limitations, including the inability to support more than one social network at a time. Social Bookmarks could help the browser company recruit social media services to build new, more consistent extensions for Firefox.

Integration with Pocket [below] is a nice start.

Screen Shot 2014-03-25 at 8.12.19 AM

Mozilla is in the midst of reinventing itself. Once a leader in Web browsers — and the company that threw Microsoft’s Internet Explorer off its top spot — Mozilla faces increasing competition and criticism, particularly in comparison to Google Chrome. Along with the Firefox browser, Mozilla is working to diversify itself with projects like Firefox OS. In fact, the hiring of Eich will play a crucial role in Firefox OS.

As for Firefox, the browser will soon be redesigned in Firefox 29. You can try out the new look for yourself in the latest Firefox beta.

More information:

Mozilla is a thriving community of intelligent, principled and passionate individuals who build software to preserve choice, openness and innovation on the Internet. As part of this mission, Mozilla develops and distributes the popular... read more »

Pocket was founded in 2007 by Nate Weiner to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer. It ... read more »

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