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Sports-video-camera maker GoPro has launched its official channel for the Xbox 360 game console.
The Xbox Live Gold channel will be the home to user-generated content. It will feature videos from GoPro users, who can attach the cameras to their helmets or bodies and shoot videos while skiing, biking, racing or even surfing. Such videos are so popular among extreme sports fans that GoPro has filed to go public in an initial public offering.
Xbox Live Gold members can stream video on demand and also purchase cameras and accessories directly through the channel. GoPro will release two videos exclusively to the Xbox 360 community over the next couple of weeks, including trick-shot basketball footage and a snowmobile “cliff huck” edit with snowcross champion Brett Turcotte.
“The GoPro Channel app will bring the best of GoPro originally produced and user-generated content into the homes of millions of Xbox Live Gold customers,” said Adam Dornbusch, head of content distribution at GoPro. “We’re excited to launch with exclusive content for early adopters of the app and stoke out the Xbox 360 community with hours of engaging and inspiring GoPro videos through the channel.”
GoPro already distributes its videos via YouTube, Facebook, Twitter, Instagram, Vimeo, and GoPro.com. In October 2013, the company launched a channel on Virgin America in-flight entertainment, and it expects to have more content partnerships in 2014. An app is also coming for the Xbox One this summer.