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Bioformix Rebrands Itself as Sirrus

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CINCINNATI–(BUSINESS WIRE)–April 16, 2014–

To better reflect the company’s new mission to revolutionize manufacturing through innovations in chemistry – and provide industrial partners with high-level improvement in process speeds and product performance – Bioformix has changed its name to Sirrus. Specifically, Sirrus is committed to creating monomers that can be formulated into plastics, rubber, films, coatings, inks, sealants, adhesives and other products to make them more efficient, higher performing and sustainable.

“As we transition our long-term business model to commercializing breakthrough chemical platforms, including brand new technology based on 1,1-disubstituted alkene monomers, we wanted the company’s name and brand to reflect our evolution,” said Jeff Uhrig, CEO or Sirrus. “Sirrus is a dynamic name that communicates the high-level thinking that we can bring to partners in the consumer products, automotive, electronics, millwork, packaging and healthcare industries, who want step-change improvements to their products and processes.”

The new Sirrus brandmark is a graphic representation of the 1,1-disubstituted alkene molecule.

The company’s website has been updated along with its name. Information on the company, its leadership, products and technologies can now be found at www.sirruschemistry.com. The enhanced site outlines the company’s new strategy and coincides with the launch of Sirrus’ latest product, Chemilian. Chemilian is a new polymer platform based on 1,1-disubstituted alkene monomer that is currently being commercialized.

Sirrus will continue to produce and sell its award-winning Nexabond™ Instant Wood Adhesives line of products through distributors including Rockler and Woodcraft.

About Sirrus

Founded in 2009 and previously known as Bioformix, Sirrus was formed to commercialize efficient, high-performance, sustainable monomers. Sirrus technologies allow for reduction or elimination of energy consumption and improved product performance in manufacturing, decorating and assembly. For more information, visit www.sirruschemistry.com.

For Sirrus
Bonnie Bastian, 513-733-1800
bonnie@freemancommunications.biz
OR
Daphne Wedig, 513-415-9647
daphnewedig@sirruschemistry.com


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