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Facebook may be doing better when it comes to mobile advertising, but mobile gaming is still hurting the social network.
Market researcher Eilers published a report on Facebook’s gaming business after the social giant posted its financial earnings for the first quarter of 2014. Facebook’s social gaming business earned $237 million for the quarter. That’s down 2 percent from last quarter and down 11 percent year-over-year.
“During the earnings call, management noted that payment volumes from games specifically was up just +1 percent [year over year] and noted that the shift to mobile is a significant headwind for this business as game usage on desktop is flat-to-down,” noted the report. “Management also said going forward it will be challenging to grow its desktop game platform.”
According to Eilers, the top-grossing Facebook apps were Candy Crush Saga (developer by King), FarmVille 2 (developed by Zynga), DoubleDown Casino (IGT), Texas Hold-Em Poker (also Zynga), and Slotomania (Caesar’s Interactive/Playtika). Zynga and King combined accounted for about 36 percent of all Facebook gaming revenue for the quarter.
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »
Zynga Inc. is the world's largest social game developer with more than 232 million monthly active users playing their games which include CityVille, FarmVille, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Cafe World, and... read more »
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more King games. King has more than 190 fun titles in over 200 countries. Hits include Candy Crush Saga, Farm Her... read more »
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