This sponsored post is produced by deltaDNA.
Join us for this live event on:
Tuesday, April 29
10 a.m. Pacific
Join GamesBeat lead writer Dean Takahashi and deltaDNA cofounder and CEO Mark Robinson tomorrow for a live webinar exploring “why players are leaving your game, and how to change this.”
With the cost of acquiring new players often outstripping lifetime value in free-to-play games, building a long-term relationship with those who play your game is essential. Understanding that all players are not the same and identifying different playing styles and behaviors is paramount.
The session shares current trends in free-to-play game design and explores player-relationship management techniques to help you understand why players are leaving your game — and, most importantly, how to reverse this.
Takahashi and Robinson will be joined by Alfonso Villar, CEO of social casino developer Playspace, who will share his insights and data on how Playspace has used player segmentation and targeted messaging across its games portfolio to improve player engagement by 5X.
Learn more about the typical threshold of engagement through cross-genre and platform-market data that looks at various behaviors in the game lifecycle, including acquisition, the first 60 seconds, the first time to payment, and reengagement.
Attend this webinar and you’ll learn …
- How to segment your playing base into clear playing styles and use this information when designing and managing free-to-play games.
- How to unlock the threshold of engagement using analytics and targeting techniques.
- How to build an effective retention strategy that personalizes the game experience.
- How to reduce player churn and build a long-term relationship with your players.
- How to deliver the maximum ROI on your acquisition spend.
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