Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Comcast is planning to stream games from publisher Electronic Arts to cable TV customers via set-top boxes, according to Reuters.
After two years of testing, Comcast and EA, one of the largest companies in gaming, are reportedly working to provide games on the cloud-connected X1 cable box system, according to a report cited five anonymous sources. Comcast is looking for ways to ward off encroachments from game console makers like Microsoft and Sony as well as new rivals like Apple TV and Amazon’s Fire TV. EA will provide sports, action, and casual titles based on its FIFA Soccer, Madden NFL Football, and Plants vs. Zombies brands.
Comcast has 22 million subscribers in the U.S., and it is awaiting approval for its $45 billion bid to buy Time Warner Cable. Comcast would make the games available on X1, a video operating system with apps and an interface that has voice control and other cool features.
EA and Comcast want to make playing games as easy as ordering a pay-per-view movie. The final game offerings have not been chosen. Customers will be able to use their Comcast tablets as controllers.
Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with t... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results