NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
In light of droning IPO rumors, a fresh Pinterest study reveals key insights into the pinboarding website – and it just might explain the company’s insane $3.8+ billion valuation.
A study of 50,000 random Pinterest users reveals that 92 percent of all “pins” are made by women, 84 percent of whom have been active ever since Pinterest first launched four years ago, RJMetrics claims. Although the study states that only 80% of Pinterest’s user base is female, RJMetrics claims only 8 percent of all pins are made by men.
Let’s jump to the charts:
Pinterest’s user demographics are essentially the polar opposite of Google+, and the pin-board company’s large, highly specific user base could make it far more enticing to advertisers.
According to RJMetrics “the average active female user has made 158 pins” over the past year alone. The site hasn’t lost its stickiness after four years, and despite its horrible design, companies like Etsy, Urban Outfitters, Williams Sonoma, and West Elm are clearly benefiting from it enormously.
Pinterest is a social networking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they fi... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.