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Adform nabs $5.5M to make rich media ads stickier

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Ad-tech startup Adform has raised a $5.5 million round of funding, the company announced today.

Adform focuses on helping brands, publishers, and advertisers target audiences and easily create rich-media display ads, which companies can then send across multiple platforms like desktops, mobile devices, or TV screens.

The startup said it plans to use the additional capital to expand its presence within the U.S. as well as Europe. Existing investor Via Venture Partners led the new round.

Founded in 2002, the Denmark-based Adform operates offices across 14 countries.

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