Big Data

How data is driving ad targeting & personalization

Image Credit: anilbatra.com

VentureBeat’s DataBeat event is coming up next Monday and Tuesday, May 19-20.

We’ve got a monster lineup of 80 top data visionaries, and they’re all coming with brand new insights, strategies, and case studies designed to help you leverage big data and smart analytics to ignite growth for your company.

Today, we’re excited to announce a panel with four of the most innovative players in the advertising ecosystem on how data is driving ad targeting & personalization.

Note: There are only a few tickets remaining. Grab yours today.

The maturation of data platforms and the growing availability of behavior and context data creates new opportunities for advertising. Real-time bidding (RTB) exchanges are enabling marketers to control their spending, and more refined programmatic campaigns can take personalization even further.

In this panel, top execs from The Weather Company, Rocket Fuel, Xaxis, and The Exchange Lab will discuss leveraging first and third-party data to provide agencies and marketers with new levels of scale and relevance. More on the panelists:

Vikram SomayaAt The Weather Company, Vikram Somaya leads the WeatherFX division, the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. For every weather condition, Weather has the data to help marketers deliver a contextually relevant message to any audience at the right time and place. This is possible due to Weather’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics.

Mark TorranceAs Chief Technology Officer at Rocket Fuel, Mark Torrance is driving the company’s core technology development around predictive modeling and optimization for real-time bidding. Predictive behavioral models fueled by publisher data help companies bid on the most relevant media impressions, limiting the reliance on “Spray and pray”.

Brian GleasonBrian Gleeson is Managing Director, North America of Xaxis, the largest programmatic tech company, part of WPP’s GroupM and world’s largest buyer of media. He and his team help brands understand and leverage programmatic buying to design holistic campaigns using data to tell a story across screens in a coordinated manner.

Veerle De LombaerdeVeerle De Lombarde, Global Product Director at The Exchange Lab, is responsible for both the development of all in-house technology, as well as management of The Exchange Lab’s product development team. Her team recently built and launched DataLab, The Exchange Lab’s proprietary multi-platform optimization and insight engine, so advertisers have a more transparent view of their campaigns and where they are run.

Seats are limited. We expect a full sellout in the next few days. Reserve yours now!

2 comments