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Here are today’s funding stories:
As companies take more kinds of data into consideration, integration of it all becomes more complicated for admins. A startup called Tamr has built software that lets those admins automate some of the grunt work and digitally call on informed colleagues to help, too. Tamr launches today at VentureBeat’s DataBeat conference in San Francisco.
Also today, Tamr is announcing that it has raised more than $16 million in venture funding.
Read more on VentureBeat: Tamr invents an adjustable table of contents for all your company’s data, gets $16M
Predictive lead scoring — ranking sales leads based on likelihood to buy — is nothing new, and companies such as Infer, Lattice Engines, and Salesfusion have been offering tools for this for some time now. But what about finding customers that haven’t even contacted you yet? That’s what 6Sense is working to do for its customers, and today at VentureBeat’s DataBeat conference the company is coming out of stealth with $12 million in a first round of institutional funding.
Read more on VentureBeat: This lead-prediction startup pings you when a potential customer enters your market
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results