Linkable Networks’ innovative technology paves the way for the first real-time redemption SKU-level offers
BOSTON–(BUSINESS WIRE)–May 20, 2014–
Linkable Networks, the card-linked offers-based shopper marketing and loyalty platform, today announced that its patented SKU-level card-linked offers solution is now available for all retailers – from small mom and pop shops to mass retailers. As the inventor of SKU-level card-linked offers, Linkable Networks is moving the card-linked offer industry into the next generation of product-level deals. The solution is available in three models: a cash-back model, a real time on-receipt model, and a model specifically designed for small and medium-sized businesses.
What consumers and retailers want, when they want it
Consumers love saving money, but they want to be able to do so in the most efficient, simple way possible. Retailers want innovation that increases margin, drives sales but keeps costs low. With Linkable Networks’ SKU-level card-linked offers, brands and retailers can meet and exceed these expectations. Consumers link item-level offers from any media type to their existing credit or debit cards and redeemed them in-store or online simply by paying with the same card.
“This is an important step forward in the loyalty and shopper marketing industry,” said Tom Burgess, CEO of Linkable Networks. “Today, retailers and brands are seeking digital alternatives to the old world paper based coupon and rebate solutions. These solutions need to be consumer friendly and simple for the retailer and brand to deploy. Meanwhile, consumers are more digitally savvy than ever and expect the retailers to stay with the times.”
Unlike other card-linked offers solutions that only support whole store offers (i.e. $10 off $100) Linkable Networks provides SKU-level solutions that work for all types of retailers (grocery, health and beauty, convenience, etc.) and sizes (enterprise or small business) to better serve their consumers – offering deals on specific products they buy on a daily basis.
Why SKU-level matters, but isn’t one-size fits all
With 70 percent of advertising budgets coming from consumer package good manufacturers for individual brand products, it’s important for both retailers and brands to better utilize advertising dollars to drive sales of individual items or SKUs both in-store and online. With SKU-level card-linked offers, brands and retailers are able to track the success of each campaign for item-level products with full point-of-sale attribution from any advertising medium.
Traditionally item-level offers tend to be deals such as “50 cents off of toothpaste” or “buy four frozen pizzas get one free.” However, Linkable Networks provides four different types of SKU-level card-linked offers for product purchases at retail:
- Departmental discounts: e.g. Take 50 percent off all shoes at a department store
- Bundle discounts: e.g. Buy a bag of chips, get a free jar of salsa
- Single item discounts: e.g. Save 50 cents when you buy a 2-liter bottle of soda
- Multi-store direct brand loyalty discounts: e.g. Get 20 percent off a brand when you shop at any participating retailer
“SKU Level targeting allows the retailers and brands the ability to highly target offers which will enhance their customer centric strategy,” said Evan Anthony, retired VP of Marketing for The Kroger Co. and founder and CMO of Masterpiece USA. “With the multi generations shopping stores today, retailers and brands want and need the ability to provide single SKU Level targeting which can enhance their ‘Go To Marketing strategy.'”
Through Linkable Networks’ shopper marketing and loyalty platform, Retailers and CPG’s benefit from the ability to launch various types of promotions across all media types, API connections and SKU level campaigns are supported and there is no need for point-of-sale integration. Loyalty incentives and card-linked offers encourage an increase of consumer activity and on average, an increase in basket size.
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About Linkable Networks, Inc.
Linkable Networks‘ shopper marketing and loyalty platform drives consumer engagement, acquisition and retention while providing leading retailers and CPG/MFG brands pin-point analytics on consumer shopping behaviors and patterns. Linkable Networks’ patented technology enables brands and retailers to reach consumers with targeted whole store, SKU-level and loyalty card linked offers in any media type, providing 100% attribution from advertisement to point of sale. Retailers and brands can deploy offers across The Linkable Network™ (TLN)‘s 10,000 online and mobile publishers or leverage Linkable Network Platform™ (LNP) and manage their own card linked shopper marketing or loyalty program. Linkable Networks bridges the gap between advertisers, brands, and consumers, leading the way in the transformation of the modern shopper marketing and loyalty model. To learn more, please visit us on LinkedIn, Facebook and @Linkables on Twitter.
Racepoint Global, for Linkable Networks
Deanna Meservey, 617-624-3273