Before your wedding, The Question must obviously be popped:
Smartphones? Yes? No?
It’s not a question to be taken lightly, like when your most recent ex asked you to marry her. Its answer could determine if your wedding is a special event for you, your new spouse, and your guests — or a global broadcasting event.
This growing issue is the subject of the eighth annual “What’s on Brides’ Minds?” survey from bridal company David’s Bridal. As with many wedding decisions, the answer is not always simple.
“Many brides use [social media] to announce their engagement and as a key tool during the wedding planning process,” David’s Bridal chief marketing officer Brian Beitler said in a statement.
But, he added, “While some weddings are shared by guests with hashtags created by the bride and groom, others are requesting that guests power down completely and simply enjoy the festivities without digital distractions.”
(In yet another indication that a groom is merely the talent and not the actual decider at weddings, the survey queried only brides — 500 engaged or recently married ones.)
Forty-four percent of those surveyed said that digital rules must be in place, although only 14 percent are going all Kim Kardashian and Kanye West, who are reportedly requiring all smartphones be left behind.
(On the other hand, Kim and Kanye are apparently spending $125,000 per guest, a price high enough that guests might leave behind their clothing, if so requested.)
Thirty-six percent of the respondents are fine with Skyping or live streaming from the occasion, as a media service for those who weren’t able (or just didn’t bother) to come.
According to David’s, photo communicating via mobile devices is commonly used these days to get opinions about wedding-dress selection from those who cannot go dress shopping but whose opinions count.
(Even in this age of mobile social media, at least some things remain constant, like the irrelevance of opinions from the groom’s buddies and relatives about which tux or suit to choose. Do you sense a theme?)
Sixty-two percent are of the mind that bridesmaids should not post any photos of the dress before the wedding, an apparent extension of the classical “no looking before” rule. Nearly 60 percent feel that the happy couple should be the first wedding-photo posters.
About a third don’t want any video from the occasion posted on YouTube, a relief for those guests who forget how many drinks they had. However, about a quarter want only the Official Wedding Hashtag to be used for any wedding-related posts.
But each bride has her own style. Actress Kaley Cuoco, for instance, Instagrammed during her wedding to #thesweetings.
(No word yet on the hashtag for the wedding night.)
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.