GamesBeat

Playstudios expands virtual casino game rewards to real Mississippi casinos

Above: Playstudios is launching MyVegas Slots Mobile with real rewards.

Image Credit: Playstudios

Moving forward with its idea of rewarding gamers with real-world comps, Playstudios has expanded its social-casino game rewards to two real-world casinos in Mississippi: the Beau Rivage and Gold Strike resorts. That means that the connection between social-casino games and real casino gambling is working.

The Burlingame, Calif.-based game company’s reach is moving beyond Las Vegas for the first time. Playstudios’ mobile and social-casino slots game MyVegas gives real-world rewards such as comps for hotel stays in Las Vegas in partnership with MGM Resorts International, the owner of a host of casino and entertainment properties in Las Vegas and around the globe.

Playstudios uses its popular free-to-play social-casino game to pioneer new real-world rewards for MGM customers, and now it will extend that same reward program to customers of Beau Rivage in Biloxi and Gold Strike in Tunica. Both resorts are both owned by MGM.

With Playstudios, the customers play a free-to-play casino game that does not constitute real-money gambling. Players can spend money in the game if they want, but they can’t cash out — except by winning partner rewards. Players can earn points in virtual slot games based on properties such as Mirage, Excalibur, New York-New York, Frontier Fortune, Pirate’s Cove, and Luxor. Players try to win chips, loyalty points, status, and real-world rewards.

MGM’s properties are plentiful, spanning resorts, restaurants, and shows. It has its own loyalty rewards program, M Life, and MyVegas has been integrated into it.

The cross-promotion between MGM and Playstudios adds up to big marketing for the social-casino game. Players will now be able to win complimentary meals, rooms, and hotel suite upgrades at Beau Rivage and Gold Strike.

“Our ability to offer players these new rewards, in new locations, represents an important next step in the evolution of the MyVegas experience,” said Andrew Pascal, the founder and chief executive of Playstudios, in a statement. “It further demonstrates our commitment to rewarding virtual-world loyalty with real-world value.”

“The relationship between Playstudios and MGM Resorts International has been tremendously successful in Las Vegas, and now we are able to expand this popular game and exciting rewards to our southern customers as well,” said Tom Mikulich, the senior vice president of business development for MGM Resorts International.

Beau Rivage and Gold Strike are Playstudios rewards partners.

Above: Beau Rivage and Gold Strike are Playstudios rewards partners.

Image Credit: Playstudios

Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.
1 comments
Monika Hansen
Monika Hansen

Nice marketing plan! It's seems a smarter move than trying to go from play money to real money like Zynga did.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat