Starship, the studio that MotorStorm creator Martin Kenright founded, has unveiled a new lineup of its intellectual properties focused on cookery, games, and lifestyle products.
The Liverpool digital entertainment company is creating cross-genre products. Kenright has assembled some creative professionals to focus on original content in the e-health, children’s gaming, and lifestyle sectors.
The first product is CyberCook, the first truly interactive cookery platform. Featuring the world’s first “hyperrealistic and time-sensitive cooking simulation,” CyberCook is a next-generation ecosystem for cookery.
“There has been no major step change in the evolution of consumer cooking experiences in over 20 years,” said Kenwright in a statement. “The 19th century had cookery books, [and the] 20th century had TV, analog media, and live shows. Direct-to-consumer has come of age, with mass technology ownership allowing us to move beyond existing channels into a brave new world called CyberCook.
“It’s an experience second only to real cooking, a genuine game-changing platform with infinite opportunities for collaboration, partnerships and social media.”
He also revealed a children’s adventure game series, Playworld, which enables kids to both create and play. It is targeted for kids 5 and up, and it runs on mobile devices.
“We’re out to empower kid’s creativity,” he said. “Playworld offers children the ultimate craft-creation tool, but it’s the amazing surprise inside that really sets it apart. Kids will love it, but parents will love it even more.”
The first versions of CyberCook and Playworld are set for a fourth quarter 2014 release on smartphones and tablets.
Kenright also unveiled the e-health and lifestyle product Forget-Me-Not, a memory aid with multiple patents pending, which Kenwright describes as a “wearable second brain”.
“In five years, I fully expect memory aids to be as ubiquitous as hearing aids,” says Kenwright. “We’re now in a position where we’re waiting for the hardware to catch up with what we’ve created. We need the use of low-energy chipsets in the wearables sector to increase massively before the true power of Forget-Me-Not can be fully realised.”
Kenright said that virtual reality applications of these IPs are very much a part of the studio’s future plans.
“We’ve been flirting with VR for more than 20 years,” he said. “Make no mistake — that expertise will be put to good use. We’re thinking about returning to our roots with a wicked twist. Original, made-for-VR propositions are on the way. It’s truly a case of ‘watch this space’.”
Starship launched in 2013 and has 20 employees.
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