Apparently, puzzles + dragons = money.
Puzzle & Dragons (which, you can guess, is a puzzle game starring dragons) has just surpassed the four million mark for total downloads in North America. It hit this milestone just six weeks after it reached three million North American downloads. The Japanese mobile hit has performed well across the globe, with worldwide downloads reaching past 30 million. The mobile market is the fastest growing in gaming, and is now a multibillion dollar industry. Having that many downloads guarantees a decent piece of the mobile pie.
Puzzle & Dragons is a free-to-play, money-making machine. As of the end of March, it had an average revenue per user of $11.89. That was more than the next nine mobile games’ ARPU combined. Of course, most of that money is coming from Puzzle & Dragons home territory of Japan, but it is still a top-50 grossing game in the U.S., where it competes with the likes of Candy Crush Saga and Clash of Clans.
“A mobile gaming phenomenon, Puzzle & Dragons continues to see tremendous growth thanks to the game’s addictive combination of puzzle, dungeon-crawling, and monster-collecting gameplay,” developer GungHo Online Entertainment stated in a press release sent to GamesBeat. “Through its unique in-game collaborations across a variety of media properties from video games to comic books and Japanese animation, the title continues to see steady growth among Western audiences.”
GungHo plans to celebrate the four million download milestone with a special in-game event over the course of two weeks. It will announce the details of the event soon in the app and on its social media pages.
GungHo Online Entertainment America (GOEA) is a multiplatform publisher dedicated to delivering the best titles, content and support for the online gaming community. Established in 2012 and led by former Square Enix and XSEED Games exe... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.