‘Gamer Girls’ creator finally speaks: His magazine isn’t about objectifying women (exclusive interview)

Above: "Gamer Girls" magazine features cheesecake models, something the founder says doesn't objectify women.

Image Credit: Gamer Girls Magazine

[Images in this story are not suitable for work. -Ed.]

Ray360 wants his fans and critics of Gamer Girls Magazine to know one thing: No models were harmed or exploited in the making of this publication.

In fact, the publisher told GamesBeat that the models had total autonomy in the process. They hired their own photographers to photograph them in whatever clothing and poses they wanted, and Ray360 just did the interviews and put the whole thing together.

Ray360, who declined to give his real name or provide a photo because he said he was in the Witness Protection Program, tells us that he brings 10 years of digital and print publishing experience to the pages of Gamer Girls. His third magazine franchise came under fire from gaming blogs and websites for its alleged misogyny and dishonesty. One such condemnation from Canadian Online Gamers even made it to the top of N4G, a video game news aggregator that ranks stories from around the gaming universe on a temperature scale according to views, comments, and other factors. However, Ray360 believes that future issues will quiet the objections of serious video game fans.

Digital and print versions of the first issue launched May 3. It featured photo spreads and interviews with five models. These interview questions ranged from general background information and word association to questions on the model’s perfect man and favorite superhero.

Each interview also includes a “stats” section, which lists the model’s height; bust, waist, and hip measurements; and a score of her “swag level” and sex drive on a scale of 1-10. The models also teach readers about Gamer Girl Magazine‘s five essentials to gaming: technique, coordination, control, styling, and playtime.

The first installment also features a review of the Amazon Fire TV media player to the right of one of the interview pages.

We spoke to Ray360 on the phone and asked him about the response his magazine received, the gaming history of its models, and the future of the Gamer Girls.

gamer girls pic 2

Above: The coordination gaming essential.

GamesBeat: What is Gamer Girls Magazine?

Ray360: Gamer Girls Magazine is just another editorial/pictorial magazine that I created. We came up with the concept for it about six months ago. We wanted to feature girls that were playing video games and girls that were into cosplay.

The first issue didn’t really get the whole concept executed the way I wanted it to. I felt like — since it had been six months — I just wanted to get it out there and see how the public would react to it. And it’s definitely been a good reaction.

Gamer Girls is doing great internationally. We have print orders going out to places like Sweden, Germany, Poland, and Italy.

It seems like people all over are really interested in this magazine. It’s still kind of crazy to me that so many people are interested in what it is.

GamesBeat: Why did you create Gamer Girls? Why did you feel like it was something people wanted?

Ray360: This was actually supposed to be just one issue in Cred: Xtra [one of Ray360's other magazines]. We always come up with different themes to get the talent excited about dressing up.

About four months ago, we came up with the idea to do something with video games because a lot of the girls I know that model do like video games. We put a few ads out there, and the response was overwhelming. I got hundreds of emails from women who wanted to be featured in the gaming issue.

Once we started putting it together, I realized this idea was too big for just one issue. I see this as an entirely new idea that can expand into cosplay, include the characters in video games, as well as getting more in-depth with gaming.

GamesBeat: So you knew a lot of models that play video games? How did the selection process work? Can women apply for future issues?

Ray 360: For the very first issue, a lot of the photographers that I knew in the business actually sent in pictures based on the specifications we had for the magazine. That’s how we selected the five girls in the first issue.

Then, it’s so funny — after the mag came out, I got literally hundreds of emails from women who are gamers and want to be featured in this publication. They can contact us through the Gamer Girls website and send submissions in.

As far as what we’re going to be looking for in the future, you know — just sexy girls that are actual gamers and like to have fun.

GamesBeat: On that note, what kinds of games did the models play?

Gamer Girls Interview

Above: The cover interview.

Image Credit: Gamer Girls Magazine

Ray360: A lot of them were into Call of Duty, of course. This issue also could have been the Halo issue because the cover model and several of the other models said that they definitely like Halo. A lot of them were into [role-playing games] as well.

There were five girls, and only three of them were really into games. The other two — they play games on their iPhones or iPad or some other device. Maybe they weren’t as into games as the more hardcore gamers.

The funny thing about it is that the girls that are contacting me now — some of them are actually game developers and game testers. And they are professional models as well. I have to say that the next few issues are really going to be something to see.

GamesBeat: That’s really interesting. Do you know which companies they work for or have any specifics on them?

Ray360: One particular girl out of Atlanta, Shannon Chase, happens to be a game developer and tester for Nightingale Games.

GamesBeat: Based on your answers, it sounds like you have previous experience in the publishing/photography business. What exactly is your background?

Ray360: Back in 2003, I created, which was basically an indie music and models website that developed into a TV show that aired on the Comcast channels out here in Washington D.C. for about three years.

It was during that time that I developed a magazine called Cred Magazine, which basically featured the same model-and-music theme. That’s pretty much been the theme throughout my career in the entertainment circle.

GamesBeat: Are you a gamer?

Ray360: Oh yeah man; I am a gamer from way back in the day. I used to play a lot of first-person shooter games. I’m not really into MMOs much.

Right now, I am more into PC games than console games. I am a big Need for Speed fan. I think the last game I bought was Need for Speed: The Run. The kids are scared when I play first-person shooters in the house, so I just stick to racing games.

GamesBeat: When can we expect the next Gamer Girls Magazine?

Ray360: We’re looking at at least four total issues this year. The first one was really a test to see how people responded and what we needed to do. You’ll probably see another issue in early August. Then we will finish out the year with another two issues.

gamer girls review page

Above: The review of the Amazon Fire TV.

Image Credit: Gamer Girls Magazine

GamesBeat: It might be difficult to estimate so early on, but do you have any ballpark sales numbers for the magazine so far?

Ray360: I probably won’t have the metrics on sales until the end of the month, but I can tell you that my other site [Cred Magazine], which also has the Gamer Girls site listed on there, got about 8,000-9,000 hits just on the Gamer Girls section for two or three days in a row.

GamesBeat: Were those the first few days after the launch?

Ray360: I actually saw a peak of interest between May 12 and May 16. Everybody wanted to know what it was all about.

GamesBeat: Do you feel like Gamer Girls objectifies women? Why or why not?

Ray360: That’s the society that we live in right now. When you come up with a product that uses women to sell the product or has women in it — especially in swimsuits, bikinis, lingerie, or anything other than fully clothed — people say it’s objectifying women.

Honestly, the response from women who are gamers has been overwhelming. Like I said before, I have hundreds of emails from women who want to be in the magazine.

I look at it objectively. I like women. I like to look at women. The type of pictures that we have in the magazine aren’t overtly sexual.

The images featured in the first issue were all submitted by the models, who hired their own photographers to execute the theme. They did the styling and poses — it was their choice on how they wanted to be portrayed in the images.

Everyone has their opinion, but I don’t believe that this is a publication that showcases women in any way that isn’t a positive light. They’re sexy. They’re beautiful. And they love to play games.

GamesBeat: What’s next for Gamer Girls?

Ray360: As far as what’s coming down the pike for Gamer Girls, you are going to see a lot more editorials and pictorials of the models actually playing the games and getting into cosplay.

You are also going to see some things as far as actual gaming, like possible reviews of old, classic games and the latest hardware.

The focus of the magazine was never intended to be for a hardcore gaming person. This was a magazine that was geared to a specific demographic, which is guys that like girls and video games.

GamesBeat: Are there any final statements you would like to make?

Ray360: I just want to say thank you to everyone who is actually interested in the magazine. It got a lot of mixed reviews, but I can tell that the fans of the magazine are definitely going to be pleased with the very next issue and the issues after that.

We’ll probably be appealing more to people that are hardcore gamers. We are going to be getting articles written by those developers and game testers as well. These are women who are models and are involved in the gaming industry.

GamesBeat: Just to clarify: The gaming industry models are going to write the reviews themselves?

Ray360: That is correct.

Jack Nobyl
Jack Nobyl

As if the models wouldn't pretend to like games to get some work/their face out there. It's so easy to pretend to be a gamer if the interviewer is dumb or at least plays the part. Call of Duty, Halo, RPG games - Popular FPS games and a genre. That's all you ever hear with the fakes and people who aren't actually into games. 

"Lady Sage has mastered the art of single hand game play, It's one of many techniques she uses to confuse, distract, and defeat her opponents." One hand? Looks like the right-hand, guess she won't be moving. Camping or sitting at spawn online. You're only going to confuse the local co-op player who's wondering why you won't put your other hand on the controller. Unless your opponent is watching your hands, you won''t be confusing or distracting anyone, you'll be dead. Doesn't even try to make a logical photo, Wrong controller, or wrong console.

Don't even need to aim toward a demographic of hardcore gamers, just make an effort to see these people actually know what they have in their hands. Claiming to be a gamer and doesn't even think, "yeah, you don't really play games."

Just reading their answers and the way they pose, I can't take them seriously - party girls. You don't need to objectify them, they do it to themselves. 

Español Clement
Español Clement

Nicholas M. Cummings True. And it also wouldn't foster ridiculous fantasies of hot women that male nerds may have. It would show them that female nerds exist too, thus allowing the socially awkward male to connect, empathize with and respect the other gender. Portraying the female geek as this hot chick only promotes male entitlement, something which led to Elliot Rodger's mass shooting and his death.

K Jr
K Jr

This guy is a damn trip. Your magazine is what it is. Women wanting to work for your magazine doesn't mean that you don't objectify them.

Also, "witness protection program"??????

Nicholas M. Cummings
Nicholas M. Cummings

You know, if they had a magazine that showed real life girl gamers alongside real life guy gamers it would (lose money rapidly but) do so much more to promote gender equality than this sh*t that automatically creates an image of a female gamer that 60-80% of women are instantly eliminated from achieving

Jonathan Klein
Jonathan Klein

Why is she holding a PS3 controller with an original Xbox game case next to her and a cassette tape(which I imagine is probably a case for her iPhone)? Not objectifying women, hell, at least make the images make sense.

Palmer L
Palmer L

This guy is full of shit. This piece of crap should in no way try to represent women in gaming. These women are not gamers just because they take photos with a video game! I've ridden a horse before but that doesn't make me a cowboy does it?! This magazine is trash and all it does it try to exploit the gaming world for some cheap porno photos. This guy doesn't respect or know crap about gaming but he wants your money. I looked up his website Cred Magazine and it's trash too. A bunch of seriously ugly ass girls half naked that look like they could his cousins or girls from his hood. I guess there's a market for that crap but this idiot should not be given a platform to make money off of gamers.

Adnan Ahmed
Adnan Ahmed

I know gamer girls but they don't look or pose anything like that

Shawn Petraschuk
Shawn Petraschuk

Hahahaha.... as the guy who wrote the original article for Canadian Online Gamers I feel perfectly confident in saying that this guy is full of shit! I'm glad it got the spread that it did and that it pissed off real people in the gaming community. The only people that will ever purchase this publication will be teenage fappers. No serious gamer would be caught dead with this garbage.

Wendy Sue Buckleman
Wendy Sue Buckleman

Interesting that digitally enhanced images of women are not what tech needs anymore. Because believe it or not CG is finally up to the demands of showing things like the exposed ribs and cellulite hip bags on skinny girls.

Davis Emmanuel
Davis Emmanuel

Everyone realizes this guy is full of shit, right? I'm sorry, but if you're in Witness Protection, you're not going to start a magazine. Especially one that would draw attention like this one.


@Davis Emmanuel It was a joke...the witness protection remark was a joke.  Guess I'm too witty for even the staff at VB. lol

By the way, most people realized that it was a joke.

Shawn Petraschuk
Shawn Petraschuk

@CRED MAGAZINE ® This is amazing. You could not have done a better job than this at proving my point. Your interview smacks of BS. As an established industry professional (OK, wow... I found that really hard to type) you have to realize that comments like the one you just made kind of make you look like a douche canoe right? As it stands I am neither homosexual or a feminist but I think your publication is a joke just the same. Quite honestly, if it IS just homosexuals and feminists that hate your piece of crap magazine then go ahead and lump me in there... they obviously have more taste and scruples than you do.

Palmer L
Palmer L

@CRED MAGAZINE ® @Shawn Petraschuk  This comment further shows the ignorance of the editor of this magazine. Only Feminists & Homosexuals have a problem with this magazine huh? I'm glad you are showing everyone another reason why they should never buy this crap and it also proves that you have no respect whatsoever for the gaming industry. Stick to selling images of those cheap looking ugly trolls that you call models. Cred Magazine just like GamerGirls has no cred.

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