Marketing

Uncovering the realities of today’s digital marketing landscape (whitepaper)

This sponsored post is produced in association with Sitecore. 

When it comes to digital marketing, there’s an ocean of opportunities, and there are also some difficulties lurking in the deep.

Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights:

• 73 percent of marketers plan to increase their digital marketing spend in the next year.

• Only 17 percent of marketers rely on a single platform for digital marketing activities, while nearly 75 percent use multiple tools, which hinders their ability to deliver a seamless customer experience.

• In the next year, 44 percent of marketers plan to use a predictive analytics tool, but only 18 percentuse predictive analytics today.

It’s time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today.


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