Music artists can be in high demand for live events. The problem is, they can’t be in two places at same time, much to the chagrin of their fans, managers, and venue owners.
Or can they?
Brooklyn, N.Y.-based Mixify, whose technology enables high-quality streaming of musical performances to remote fans, is announcing $1.8 million in funding today. And its new in-venue streaming software, Clubcast, is coming out of beta.
Launched in 2012, Mixify enables music artists — especially electronic dance music artists — to stream performances to their fans with easy-to-use software, including audio streaming, live webcam streaming, and live chat. Clubcast brings those capabilities to venues, meaning that venues can stream in a performance from an artist not physically present.
Clubcast can mean additional revenues for artists and venues, as they can organize, and charge for, performances in remote locations.
“Clubcast is the next frontier in live events for the music industry — for fans, artists, and venues,” said Mixify founder David Moricca in an official statement.
“With Clubcast’s technology, we are not only breaking geographic barriers but also creating a way for artists to reach new markets and for venues to maximize their offerings to partygoers, while adding new streams of revenue to their businesses,” he added.
The company has been beta testing Clubcast for the past six months, has partnered with artists such as Tommy Trash, Bassjackers, and Firebeatz, and has streamed performances to locations such as Buenos Aires and the Cayman Islands.
“As Mixify Clubcast begins to roll out throughout the U.S., Asia, Europe, and Australia, they give DJs the opportunity to build a global or niche fan base without incurring prohibitive travel or time costs that exceed the performance fees for a DJ with their current following,” said CMB Capital managing director Jamie Olsen, who led the investment in Mixify’s new round.
“It also has enormous potential for DJs to be in four different continents in the one day. A New York DJ could start their Friday morning off with a live set into Sydney, Australia, followed by shows into Asia and Europe, all before it even gets dark,” he added.
Livestreaming of music performances is hardly new, with YouTube occasionally striking broadcasting deals with the Coachella music festival among others. Software outfit Rogue Amoeba has also created its own music broadcasting software for artists using Mac OS computers.
Mixify was founded in 2012 by David Moricca and is based in Brooklyn, N.Y. CMB Capital led the round, with additional participation from Tim McGee and Richard Mergler of Ministry of Sound Austrial, and DJ and producer Tommy Trash.