Marketing

Successful customer experience calls for customer insight (whitepaper)

sales-mag-listen-2551

This sponsored post is produced in association with Sitecore. 

The customer experience. As a marketer, you know it’s the greatest driver of business value for your company. Customers expect you to know who they are, what they want, and how they want to be addressed. They want to converse with you. They want to be listened to.

But marketing intuition simply isn’t enough anymore. Only by making the most of data and establishing a customer experience management (CEM) discipline that delivers true customer insight can your marketing team be successful at winning — and keeping — customers.

Consider these recent consumer survey findings from the analyst firm Digital Clarity Group:

  • Only one percent felt their customer expectations were always met.
  • Around 89 percent had switched providers due to poor experiences.
  • A full 82 percent said that the company they abandoned could have taken steps to keep their business.
  • And what’s on the minds of CMOs? Well, 85 percent say their efforts at implementing an omnichannel customer strategy are thwarted by a lack of access to data and/or inadequate tools.

Request your Customer Experience Analyst Report here to learn more.


Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact sales@venturebeat.com.